Experiential Marketing: Tips, Tricks, and KPIs

Experiential Marketing: Tips, Tricks, and KPIs

With each new blog post, we are always seeking ways to educate and inform our readers about some of the marketing industry’s hottest topics. For example, we have covered themes such as paid and organic influencers and Amazon marketing. This month, we’re tackling...
June Digital Marketing Roundup

June Digital Marketing Roundup

Summer is in full swing here at the Jersey Shore and it’s easy to get distracted by all the fun in the sun! However, this time of year is crucial for marketers as Q4 is around the corner. Read on as we recap our team’s helpful insights for successful Q4 planning....
Decoding Experiential Marketing Campaigns

Decoding Experiential Marketing Campaigns

We’ve heard it again and again – storytelling is key for your brand’s marketing strategy. However, with all the forms of media at our fingertips, it can be difficult to cut through the noise. From the days of the brilliant ad men in the 1960s to today’s revolutionary...
Public Relations vs. Digital Marketing: What’s the Difference?

Public Relations vs. Digital Marketing: What’s the Difference?

Working in a digital marketing and public relations agency comes with a lot of questions. “What is it that you actually do?” “Are you able to make my product or brand go viral?” “Do you attend parties with celebrities?”  While all of the above are valid questions from...
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