…need to pay our respects to organic reach on Facebook. It was a good run. Now, you may be wondering “Hasn’t Facebook killed organic reach many times?” Well yes, it……
Read On from Facebook Advertising: Using Paid Ads to Complement Organic Strategy
In August, Instagram and Facebook took center stage as they rolled out several new features and initiatives. In conjunction with Facebook’s time well spent initiative – a movement to make……
…capability. First up, Facebook. Although younger generations may be shying away from Facebook, with over 2.32 billion active users worldwide, Facebook proves its relevancy by providing businesses with the largest……
Read On from Social Media Advertising Best Practices: Facebook
…especially if your client isn’t giving you the budget to run ads. Tips for Increasing Your Organic Reach on Facebook Research. Facebook offers a great Insights service to Facebook page……
…network works to resolve the issue. New Facebook App Aims to Compete with Yelp, Foursquare Facebook has launched a new app called Facebook Local, which is aimed at helping users……
…and Facebook. The green screen option is typically an advanced video editing feature, but the new development signifies significant advances in AI on social media. Facebook Ends the Explore Feed……
Facebook’s newest addition is called Facebook Page Insights. It allows Facebook Page owners to understand the status of their pages and us that information to expand and reach larger audiences….…
Facebook has been immersing itself in the business of helping companies flourish through the platform’s ad programs. From offering boosted posts to paid ads with measurable results, Facebook has positioned……
Read On from Defining the Facebook Audience Network: Beyond the App
…custom audiences, and lookalike audiences would be challenging to form, as their accuracy may not be as effective as it once was. Facebook Another factor is if Facebook did face……
Read On from Possible Facebook Privacy Regulations for Businesses & How to Navigate
…the different advertising campaigns Facebook provides and choose the best option for your business goal. Outlined below are the different types of campaigns Facebook offers. Facebook Campaigns Awareness campaigns……
Read On from Advertising on Facebook: How to Create a Successful Campaign
Top AI Trends Brands Should Watch to Stay Competitive
March 23, 2026
Artificial intelligence (AI) has quickly moved from a marketing experiment to an everyday business tool, and marketing teams are feeling that shift in real time. Brands across industries are using AI to create content faster, understand audiences more deeply, and deliver more personalized experiences. So what are the most important AI marketing trends brands should...
Read On from Top AI Trends Brands Should Watch to Stay Competitive
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
