by Kaitlin Crocilla | Feb 20, 2020
The Challenge In April 2019, Zavor sought lotus823’s support with managing the brand’s marketing activities, including public relations, organic social media development, social media advertising, and influencer activities to grow the brand’s presence and create an...
by lotus823 | Dec 27, 2019
The Challenge lotus823 was tasked with supporting ECOVACS’ key retail partnerships with brands such as Target. At this time, ECOVACS was slated to launch its DEEBOT N79W in-store at Target and was seeking high visibility around the promotion as well. To aid in meeting...
by lotus823 | Dec 27, 2019
The Challenge To develop and execute a successful campaign, lotus823 first connected with Audio-Technica to understand the company’s goals for the announcement and to discuss strategies for reaching and/or surpassing those goals. One of the challenges lotus823...
by lotus823 | Mar 26, 2019
Building a Community After extensive research focusing on the crafting community, lotus823 created a comprehensive Influencer Marketing strategy that addressed ideal influencer demographics, vetting criteria, pitch strategy, and a timeline for implementation. lotus823...
by lotus823 | Mar 20, 2018
Audio-Technica’s Marketing Plan Audio-Technica designs and manufactures high performance microphones, headphones, wireless systems, mixers, and electronic products for home and professional use. As an internationally renowned company, Audio-Technica is a trusted...
