by lotus823 | Mar 20, 2018
Audio-Technica’s Marketing Plan Audio-Technica designs and manufactures high performance microphones, headphones, wireless systems, mixers, and electronic products for home and professional use. As an internationally renowned company, Audio-Technica is a trusted...
by lotus823 | Mar 20, 2018
Maverick Industries Strategy When Maverick Industries expanded its product line to become one of the largest producers of digital thermometers in the United States, introducing WiFi and Bluetooth-enabled BBQ and roasting thermometers, the company knew it needed a...
by lotus823 | Mar 16, 2018
Broad Street Dough Co. Strategy In order to cultivate an experience for Broad Street Dough Co. customers and showcase the unique and exciting nature of the shop, lotus823 executed a three-part strategy comprised of online and on-site experiences to create a successful...
by lotus823 | Mar 16, 2018
COROS Strategy To generate awareness and affinity for the Coros brand amongst its target audience of outdoor, biking, and cycling enthusiasts, lotus823 developed a comprehensive digital marketing strategy that included both paid and organic social media content. The...
by lotus823 | Mar 16, 2018
Audio-Technica Strategy To amplify the legacy of Audio-Technica’s digital presence, lotus823 developed a targeted, integrated marketing strategy focusing on the online communication of its current audience and their perception of the brand. Goals centered around...
