ECOVACS Integrated Marketing

ECOVACS Integrated Marketing

The Challenge In August 2018, ECOVACS began a partnership with lotus823, tasking the agency with managing the brand’s digital marketing activities, including social media, search engine marketing, and influencer activities, to optimize performance of content and grow...
Zavor Integrated Marketing

Zavor Integrated Marketing

The Challenge In April 2019, Zavor sought lotus823’s support with managing the brand’s marketing activities, including public relations, organic social media development, social media advertising, and influencer activities to grow the brand’s presence and create an...
ECOVACS Integrated Marketing

ECOVACS Influencer Marketing

The Challenge lotus823 was tasked with supporting ECOVACS’ key retail partnerships with brands such as Target. At this time, ECOVACS was slated to launch its DEEBOT N79W in-store at Target and was seeking high visibility around the promotion as well. To aid in meeting...
Audio-Technica Product Launch

Audio-Technica Product Launch

The Challenge To develop and execute a successful campaign, lotus823 first connected with Audio-Technica to understand the company’s goals for the announcement and to discuss strategies for reaching and/or surpassing those goals. One of the challenges lotus823...
oliso

oliso

Building a Community After extensive research focusing on the crafting community, lotus823 created a comprehensive Influencer Marketing strategy that addressed ideal influencer demographics, vetting criteria, pitch strategy, and a timeline for implementation. lotus823...
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