Overview
Sevenhugs is an innovative French smart-home technology company that designs and markets integrated home devices and services aimed at simplifying the home-technology experience. With a dedication to providing beautiful and easy to use products that can be shared by the entire family, Sevenhugs’ global mission is to reinvent the way families experience technology at home.
Already the creator of a connected solution aimed at improving sleep for the whole family, Sevenhugs sought to further simplify lives with the development of its Smart Remote, the world’s first contextual remote that controls anything in the home.
Sevenhugs Strategy
Sevenhugs selected CES, the largest global consumer electronics and technology tradeshow, as the setting for its official launch of the Smart Remote, engaging lotus823 to lead public relations efforts around the event and launch. With little time to spare, lotus823 worked diligently to develop a comprehensive strategy for CES, focusing on establishing Sevenhugs’ presence in the U.S. consumer electronics space and introducing the Smart Remote to key media, including top tier technology publications, men’s interest outlets, and more.
With less than one month until CES, lotus823 focused all of its efforts on heavy media outreach to secure interest from top technology press, industry influencers, and show attendees. lotus823 stressed the uniqueness of the Smart Remote and weaved the main message of the Smart Remote being the world’s first contextual remote control in all communications.
To complement lotus823’s media relations, the agency developed key marketing materials, including a press release and online press kit, featuring lifestyle and product images as well as an eye-catching video. To further bolster attention to the Smart Remote, lotus823 crafted submissions to numerous CES awards and editorial opportunities.
lotus823 also provided on-site support at CES Unveiled, a pre-show media event. Through all of these efforts, Sevenhugs had a successful showing at CES, resulting in interest from top tier press and the development of new media relationships.
Results
Sevenhugs’ official launch of the Smart Remote at CES was a great success for the brand. Prior to the show, lotus823 secured initial interest from media, including CNET, Dwell, and Men’s Journal, among others.
Through lotus823’s efforts, the Smart Remote garnered coverage in more than 250 articles across print and online media, resulting in over 812 million total impressions. Top outlets that covered the Smart Remote include Forbes, Tom’s Guide, Ubergizmo, Yahoo! Tech, The Verge, WIRED, 9to5Toys, Examiner.com, Uncrate, Cool Hunting, Gizmag, TWICE, Dealerscope, Residential Systems, BRIT + CO, and CNET, which featured the device in upwards of four articles.