We asked in a previous blog post of ours, what is the next big change in new age advertising? Since 2015, there has been exciting new features and tools to help brands engage with their target audience, such as using influencer ads, shop live features, and shop now click buttons. Here are a few tips on how to make the most of new-age advertising.
Research Your Audience
The marketing world is more fragmented now than it ever was with traditional marketing tactics. With so many avenues to choose from, finding the right strategy can be overwhelming, but it also allows you to get creative. Which is why researching your audience, understanding their interests, and shopping habits is critical for a successful ad campaign. The goal is to get to know them better and relate to them and make your brand a part of their community.
Look Into Using AI Tools
Artificial intelligence (AI) is a smart tool that uses big data to understand your target audience and how to best reach them. AI can help maximize your time on everyday social ads while you work on bigger projects. These tools can help get your ads in front of the right people and track the measurement of engagement and impressions. But don’t just give all the work to your machine. The human touch and emotion are still important to any campaign and any audience can sense when there is a machine talking to them. These tools are meant to work with your team as an extended partner and resource.
Maximize Results With Digital Platforms
This one is more self-explanatory, but your digital and social platforms are here to help you as well, especially to better understand what is working and what isn’t. Take the time to track your insights among your networks. Check to see the demographics that you are reaching, and if this is not your target audience, know that you need to make some changes to connect with them. Insights help you see the path your business is on and how to pivot. Social platforms and Google are constantly making updates and tips to help your company stand out. Use these extra business tools within these platforms to your advantage. Digital media gives us everything we need to know in an instant. Do your research and utilize offerings to help you get there.
Looking for a team to help track your metrics, insights, and impressions? Contact our team and let’s talk more about how new-age advertising can help grow your business.