by Cassie Bouvier | Jun 13, 2024 | Best Practices, Branding, Digital Marketing, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social Media Marketing
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear...
by lotus823 | Feb 28, 2022 | Blogs, Digital Marketing, Influencer Marketing, Instagram, Integrated Marketing, Integrated Marketing Monthly Roundup, LinkedIn, Marketing, Pinterest, Public Relations, Social Media, Social Media Marketing, Technology, Twitter
Although the month may have been shorter, February is following the momentum that started the new year strong with plenty of interesting updates and affairs occurring in the industry. We want your brand to have the information it needs to be able to take charge of the...
by lotus823 | Dec 3, 2021 | Advertising, Blogs, Digital Marketing, Experiential Marketing, Influencer Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, LinkedIn, Marketing, Pinterest, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media, Social Media Marketing, Technology
Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates to their AdSense policy. Learn more about November’s social media and...
by lotus823 | Sep 24, 2021 | Blogs, Case Study Spotlight, Consumer Behavior, Digital Marketing, Facebook, Influencer Marketing, Instagram, Integrated Marketing, LinkedIn, lotus823 Clients, Marketing, Public Relations, Small Business, Social Media, Technology, Twitter
For over 10 years, we have continued to exceed clients’ expectations in a multitude of industries. One recent example of our work in the music and audio industry is our partnership with Mackie. Through an integrated public relations, influencer marketing, and social...
by lotus823 | Aug 26, 2021 | Blogs, Digital Marketing, Facebook, Google Advertising, Influencer Marketing, Instagram, Integrated Marketing, Integrated Marketing Monthly Roundup, LinkedIn, Marketing, Social Media, Social Media Marketing, TikTok
Throughout the month of August, Facebook outlined new privacy limitations for advertisements, TikTok began testing a stories feature, and Google introduced new advertising precautions. Learn more about the latest digital marketing and industry news in our monthly...
by lotus823 | Feb 24, 2021 | Blogs, Digital Marketing, LinkedIn, Pinterest, Social Media Marketing, TikTok, Uncategorized
February was an interesting month in marketing, with Super Bowl campaigns looking different than previous years and social media updates that took us by surprise. LinkedIn began developing their Freelance Marketplace, TikTok implemented new methods to help stop the...
