In July 2018, ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
Integrated Marketing for Ecovacs
Case Study Category: Social Media Marketing
Social Media & Influencer Marketing for Kikuichi Cutlery
With the goal of expanding brand awareness, increasing community growth, and building an online presence, lotus823 developed a digital marketing strategy consisting of both organic and paid social media as well as influencer marketing….
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Integrated Marketing for Mackie
In July 2020, lotus823 was tasked with aiding Mackie in its public relations, influencer marketing and social media advertising efforts surrounding brand and product awareness….
Integrated Marketing for Galanz
In February 2019, Galanz began a partnership with lotus823 to aid in the appliance manufacturer’s public relations and influencer marketing efforts, with the brand later adding social media management in April 2019….
Integrated Marketing for Zavor
In April 2019, Zavor sought lotus823’s support with managing the brand’s marketing activities, including public relations, organic social media development, social media advertising, and influencer activities to grow the brand’s presence and create an audience of engaged Zavor fans and customers….
Product Launch for Audio Technica
Launching with only two days remaining in October, the ATH-M50xBT headphones became the second-most purchased item of the month. The product remained in that slot for the next two months (with even higher unique purchases) – second only to the legendary wired version of the headphones….
Integrated Marketing for Maverick
When Maverick Industries expanded its product line to become one of the largest producers of digital thermometers in the United States, introducing WiFi and Bluetooth-enabled BBQ and roasting thermometers, the company knew it needed a partner who could help build brand awareness for its large product assortment and various marketing points….
Digital Marketing & Public Relations for Audio-Technica
Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions….
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