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Case Study Category: Social Media Marketing

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Integrated Marketing for Ecovacs

Ecovacs

In July 2018, ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….

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Product Launch for Audio Technica

Headphones

Launching with only two days remaining in October, the ATH-M50xBT headphones became the second-most purchased item of the month. The product remained in that slot for the next two months (with even higher unique purchases) – second only to the legendary wired version of the headphones….

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Digital Marketing & Public Relations for Audio-Technica

Audio Technica headphones on a desk with a laptop

Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions….

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Recent Posts

  • Is Earned Media Enough Anymore? The Shift to Amplified PR
    by Amanda Whited
    April 27, 2026
  • Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
    by Amanda Whited
    April 20, 2026
  • Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
    by Allison Hernandez
    March 9, 2026
  • How to Optimize Blogs for AI Search Results
    by Samantha Lins
    September 30, 2025
  • Q4 2025 Content Calendar – For Marketers
    by Ellen Cockrell
    September 17, 2025

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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey

by Allison Hernandez

March 9, 2026


  More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...

Read On from Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey

Is Earned Media Enough Anymore? The Shift to Amplified PR Is Earned Media Enough Anymore? The Shift to Amplified PR

by Amanda Whited

April 27, 2026


  For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...

Read On from Is Earned Media Enough Anymore? The Shift to Amplified PR

Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing

by Amanda Whited

April 20, 2026


  Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...

Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing


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  • Home
  • Contact Us
  • What We Do
    • Social Media Marketing
    • Influencer Marketing
    • Earned & Paid Media
    • Experiential Events
    • Content Marketing
  • Our Work
    • Case Studies
  • About Us
    • About Our Company
    • Culture & Careers
    • Job Postings
    • Our Blog
    • Podcast