In just one year, lotus823 secured over 39 billion media impressions in top-tier media outlets. The placements include full-product reviews, round-up inclusions, and deal coverage surrounding Roborock’s entire catalog. In addition, lotus823’s efforts resulted in over 10 award wins….
In July 2018, ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
To continue support of Audio-Technica’s consumer-facing products, lotus823 executed a strategic Public Relations strategy, including influencer partnerships….
Clorox, a leader in the cleaning industry, launched a new line of air purifiers, which provided the opportunity for the brand to also be positioned as a leader in the air purifier industry. lotus823 set out to complete this objective with a strategic public relations campaign to coincide with the launch and throughout 2022….
With goals of gaining media coverage and positioning the product as a must-have for outdoor entertainment, lotus823 conducted outreach, crafted a press release and other copy highlighting the new product, and submitted the product for numerous media awards….
To support Chillax’s launch into the U.S. market during CES 2022, and to continue momentum afterwards, lotus823 executed a comprehensive public relations strategy in order to create recognition for Chillax as a top-tier, nationally known brand….
Roborock, creator of ultra-intelligent home robotics engineered to simplify life, partnered with lotus823 to assist in amplifying Roborock’s presence for Amazon Prime Day….
In December 2021, Blaupunkt approached lotus823 to assist with PR support surrounding the brand’s exhibit at CES 2022. Following a successful showcase, Blaupunkt partnered with lotus823 for a 6-month strategy to further establish themselves in the U.S. market….
In December 2021, Daan Technologies, an innovative brand in the home appliance space and creator of Bob the Mini Dishwasher, partnered with lotus823 ahead of CES 2022 to help manage the brand’s media presence at CES….
Read On from CES 2022 Public Relations for Daan Technologies
In 2021, lotus823 partnered with SKORDO to garner attention for the brand as a nationally-recognized retailer in the lifestyle and cooking space as well as help increase website traffic in the aid of sales….
In July 2020, lotus823 was tasked with aiding Mackie in its public relations, influencer marketing and social media advertising efforts surrounding brand and product awareness….
To support Roborock’s launch of its first cordless stick vacuum, the H6, and to continue momentum after launch, lotus823 executed a strategic PR and influencer marketing campaign that generated awareness through key editorial placements….
Read On from Public Relations & Influencer Marketing for Roborock
In February 2019, Galanz began a partnership with lotus823 to aid in the appliance manufacturer’s public relations and influencer marketing efforts, with the brand later adding social media management in April 2019….
In 2019, CHI began a partnership with lotus823, tasking the agency with managing the brand’s public relations activities….
In January 2020, Bamboozle sought lotus823’s assistance with managing the brand’s public relations activities surrounding their eco-friendly homeware collection….
Throughout 2022, lotus823 executed a comprehensive public relations strategy with the goal of growing brand awareness and sustaining Wolf Gourmet as a luxury appliance brand in the cooking, home, and lifestyle spaces….
In July 2019, after having already worked with lotus823 for some time, ECOVACS tasked the agency with amplifying their PR efforts related to Amazon Prime Day….
In 2022, the lotus823 team developed a refreshed strategy to exceed the brand’s media footprint from the previous year and further expand its awareness across new audiences….
In December 2019, DUX began a partnership with lotus823, tasking the agency with helping to launch a new product, The DUX Element, to a completely new target market for the brand during the 2020 Consumer Electronics Show (CES)….
In November 2019, Watergen began a partnership with lotus823, tasking the agency with managing the brand’s marketing activities related to public relations, CES 2020, and social media consultation to grow Watergen’s presence internationally….
In 2019, Twinkly began a partnership with lotus823, tasking the agency with managing the brand’s public relations activities in preparation for the 2020 Consumer Electronics Show (CES) and the 2019 holiday season….
When Maverick Industries expanded its product line to become one of the largest producers of digital thermometers in the United States, introducing WiFi and Bluetooth-enabled BBQ and roasting thermometers, the company knew it needed a partner who could help build brand awareness for its large product assortment and various marketing points….
Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions….
Read On from Digital Marketing & Public Relations for Audio-Technica
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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