In July 2018, ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
Integrated Marketing for Ecovacs
Case Study Category: Influencer Marketing
Social Media & Influencer Marketing for Kikuichi Cutlery
With the goal of expanding brand awareness, increasing community growth, and building an online presence, lotus823 developed a digital marketing strategy consisting of both organic and paid social media as well as influencer marketing….
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Integrated Marketing for Mackie
In July 2020, lotus823 was tasked with aiding Mackie in its public relations, influencer marketing and social media advertising efforts surrounding brand and product awareness….
Public Relations & Influencer Marketing for Roborock
To support Roborock’s launch of its first cordless stick vacuum, the H6, and to continue momentum after launch, lotus823 executed a strategic PR and influencer marketing campaign that generated awareness through key editorial placements….
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Integrated Marketing for Galanz
In February 2019, Galanz began a partnership with lotus823 to aid in the appliance manufacturer’s public relations and influencer marketing efforts, with the brand later adding social media management in April 2019….
Influencer Marketing for Audio-Technica
In 2019, A-T approached lotus823 to assist in building awareness for the brand’s two new gaming headsets – the ATH-G1 and ATH-G1WL – among key influencers.…
Influencer Marketing for The Fulham Group
In 2018, The Fulham Group began a partnership with lotus823, tasking the agency with managing the brand’s marketing activities, including social media, public relations, and influencer activities, to optimize performance of content and engage key grilling fan audiences….
Influencer Marketing for Ecovacs
Partnering with Target Does It Again enabled ECOVACS to reach a very specific audience of nearly 900,000 consumers who are affiliated with shopping at Target stores. This was a key benefit for both raising awareness about the brand in front of target audiences, and in supporting the manufacturer’s preferred retailers. The initial collaboration with Target…
Product Launch for Audio Technica
Launching with only two days remaining in October, the ATH-M50xBT headphones became the second-most purchased item of the month. The product remained in that slot for the next two months (with even higher unique purchases) – second only to the legendary wired version of the headphones….
Influencer Marketing for Audio-Technica
In 2016, Audio-Technica focused on expanding its audience to reach more users within the gaming community. lotus823 launched a strategic influencer marketing campaign….
Digital Marketing & Public Relations for Audio-Technica
Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions….
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