ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
Integrated Marketing for Ecovacs
Case Study Category: Influencer Marketing
Public Relations & Influencer Marketing for Roborock
To support Roborock’s launch of its first cordless stick vacuum, the H6, and to continue momentum after launch, lotus823 executed a strategic PR and influencer marketing campaign that generated awareness through key editorial placements….
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Influencer Marketing for Audio-Technica
A-T approached lotus823 to assist in building awareness for the brand’s two new gaming headsets – the ATH-G1 and ATH-G1WL – among key influencers.…
Product Launch for Audio Technica
Launching with only two days remaining in October, the ATH-M50xBT headphones became the second-most purchased item of the month. The product remained in that slot for the next two months (with even higher unique purchases) – second only to the legendary wired version of the headphones….
Influencer Marketing for Audio-Technica
Audio-Technica focused on expanding its audience to reach more users within the gaming community. lotus823 launched a strategic influencer marketing campaign….
Digital Marketing & Public Relations for Audio-Technica
Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions….
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