As an agency with firmly planted roots in the housewares industry, the International Home + Housewares Show (IH+HS) will always hold a special place in our hearts. This year, the trade show marks a special anniversary for the IHA (International Housewares Association), which is celebrating 80 years in the industry. With several of our clients…
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
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