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Consumer Electronics Industry Trends & Highlights in 2022

by lotus823 Staff

August 18, 2022

Interest remains high for many consumer electronics products relative to pre-pandemic years, showing that consumer technology will remain relevant and resilient in the year to come. Electronics such as smartphones,……

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Categories: Consumer Behavior, Digital Marketing, Technology

A First Look at CES 2023

by lotus823 Staff

August 25, 2022

CES 2023 is just a few months away and technology companies around the globe are gearing up to showcase their latest innovations at the international show. Last year, we gave……

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Categories: CES, Digital Marketing, Technology, Trade Shows

CES 2023: Show Predictions and Biggest Trends to Watch

by lotus823 Staff

November 10, 2022

The biggest technology show of the year, the Consumer Electronics Show (CES), is approaching faster than the Indy cars attending. The Consumer Technology Association (CTA) is partnering with the World……

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Categories: CES, Marketing, Technology, Trade Shows

The Dos and Don’ts of Media Training

by lotus823 Staff

January 5, 2023

Whether you’re an executive or part of your company’s public relations team, there will come a time when you will be asked to speak on behalf of your company. With……

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Categories: Best Practices, Marketing, Media Training, Public Relations

CES 2023 in Review: The Most Influential Tech We Saw

by lotus823 Staff

January 10, 2023

This past weekend, the Consumer Electronics Show (CES) returned to Las Vegas for another year, giving it’s 115,000 attendees a first-look at all of the innovative and new technologies we……

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Categories: CES, Experiential Marketing, Technology, Trade Shows

The Inspired Home Show 2023: Recap of the World’s Leading Event

by lotus823 Staff

March 8, 2023

The annual Inspired Home Show, hosted by The International Housewares Association (IHA), returned to its home at McCormick Place in Chicago this past week. The show offered face time with……

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Categories: Experiential Marketing, Inspired Home Show, Public Relations, Trade Shows

2023 Consumer Trends: 5 Lifestyle Factors Driving Purchase Decision

by lotus823 Staff

June 15, 2023

The International Housewares Association’s (IHA) latest 2023 Market Watch Report highlights the consumer trends that drive home and housewares success. According to the report, 54% of consumers are eating at……

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Categories: Best Practices, Consumer Behavior, Marketing

A First Look at CES 2024

by lotus823 Staff

October 5, 2023

The annual Consumer Electronics Show (CES) is undoubtedly one of the most anticipated events in the tech world. CES has a long history of unveiling groundbreaking innovations and setting the……

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Categories: CES, Integrated Marketing, Public Relations, Trade Shows

CES 2024: Show Predictions and Biggest Trends to Watch

by lotus823 Staff

November 9, 2023

CES 2024 is not just growing; it’s thriving. With the recent announcement from the Consumer Technology Association® (CTA), it’s evident that this year’s event is set to be a record-breaker….…

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Categories: CES, Integrated Marketing, Public Relations, Trade Shows

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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey

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