You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees.
Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A very important one. The media who come to a trade show are looking for newsworthy announcements, launches and moments within their niches. You can extend all of that hard work to thousands, sometimes millions, of additional people by being featured in media outlets covering the show.
But, if you don’t communicate with the media properly, your chances of that added exposure will be lessened.
The Power of Media Training: Why Onsite Teams Need It
Media exposure is undeniably a powerful tool. Honing your messaging with proper media training will help your team take advantage of it as best as possible if the opportunity presents itself.
Imagine this scenario: You are on site at CES 2026. Your booth is fire! A reporter from CNET, your CEO’s dream publication, has their attention caught by a product on your booth and stops by to ask about it.
You are so excited! You tell them EVERYTHING. And we mean, everything. Including the product’s key highlights, which of course you think the reporter will highlight. But you continue your conversation and you also get to telling them the worries you have about the product. You also tell them some information that is supposed to be internal only.
After CES, your company is featured in CNET! But, uh oh. The reporter printed all of that other information you provided to color the story and your boss is knocking on your office door asking for an explanation.
This exact situation could have been avoided if you underwent media training ahead of the show. You would have learned how to best craft your messaging. How to answer tricky questions. And how to steer clear of unsteady territory.
The Benefits of Media Training Ahead of Trade Shows
- It creates message clarity and consistency for your entire onsite team, allowing you to effectively communicate your message.
- Helps your team handle challenging questions and maintain control over your brand’s narrative.
- Maximizes media opportunities for your brand.
- Helps to build stronger media relationships through key tips and strategies.
- Builds the confidence of your team in their onsite interactions.
- Avoids costly mistakes.
For companies that value their public image and long-term success, media training ahead of key tradeshows is a recommended tactic. Have you added it to your marketing plan for 2025?
lotus823 offers media training for trade shows that includes media interview best practices, a company messaging point exercise, calming techniques, a custom mock interview and interview assessment and analysis. Mention this post and get $500 off your media training in 2025.