It is every digital marketer’s dream to create content that goes viral. While the odds of going viral are slim, it is highly effective for your brand to join in on trending topics online. By incorporating timely and engaging content, you’re able to show off your brand’s personality allowing consumers to connect on a deeper level. Consider jumping on the bandwagon of viral topics online for highly engaged and immediate results!
TikTok Tutorials
Over the last year, TikTok has become an extremely popular platform for discovering new tips and tricks. Content creators regularly share how-to tutorials for fashion, home improvement, beauty, Amazon finds, and more. Beyond the social aspects, the platform has become an excellent resource for anyone looking to learn something new! A brand using this trend to its advantage is Ulta Beauty. The brand regularly publishes content that shows followers how to achieve particular looks using products found at their store. Check out the example below of a content creator sharing how she achieved these fun, defined curls!
http://www.tiktok.com/@ultabeauty/video/6849453864098237701?lang=en
Take time to think about your brand and how you can create DIY tutorials using your products, or better yet partner with influencers who can. The key is to get creative and have fun with it! This type of content will encourage audiences to follow suit and make similar videos using your products, further strengthening engagement.
What “BLANK” Are You?
Another viral trend attracting attention on social is the “What [BLANK] Are You?” Brands can fill in the blank with their product lines, which may include a variety of food, fashion styles, moods, memes, and more! Each photo posted includes a different name on the photo. When followers see their name, they may feel compelled to repost the content to their story, further enhancing brand visibility. Check out Pantone’s extremely effective take on the trend by creating posts dedicated to hundreds of names.
https://www.instagram.com/p/CDKSZSxpZM6/
https://www.instagram.com/p/CDGoY54pBFm/
This trend is effective for brands with a variety of products to choose from. Think outside the box and even consider creating a dedicated Instagram account for the trend to post as many names as you can think of!
2020 Memes
It is no secret that 2020 has been filled with unexpected events. Through the many ups and downs, relatable humor has been one of the top social media trends. Cracking harmless and tasteful jokes about the difficult situations consumers have been facing has been highly favored. How can your brand join in on the trend, ensuring that it strikes an appropriate tone? betches has shared multiple 2020 memes that we can’t help but agree with.
[EMBED POSTS FROM @BETCHES INSTAGRAM]
https://www.instagram.com/p/CDL8n6goGbg/
https://www.instagram.com/p/CCyMkC0oEko/
Since brands, consumers, and marketers are all in this together, sharing engaging content that will make your followers smile and remind them they are not the only one facing these struggles will only strengthen the bond with your audience.
Work from Home Humor
Working from home has many pros and cons. While millions continue work remotely, we are all finding ways to adapt and maintain productivity in a different environment. Brands of all kinds are poking fun at the many ins and outs to the WFH life. Check out how UberEats participated in this trend!
https://www.instagram.com/p/CB3-s1yH6P8/
We think it is safe to say that many of us have had our fair share of Zoom technical difficulties. Incorporate this trend into your content by considering how your brand can relate to working from home!
Emoji Letters
A recent Twitter trend that brands are taking advantage of is creating riddles with emojis! You can use this trend to announce a new product, sale, or just to share a fun puzzle for your followers to solve. Twitter users will post their answers to the riddle in the comments. Chipotle recently jumped on this trend to hint at a new item on their menu.
Read the first letter of each emoji to reveal the newest item on our test menu:
🐄🍎☂️🍋ℹ️🏁🍃🦉🐺🌎🏃♂️ ®️⛸️🏕️👁️
— Chipotle (@ChipotleTweets) July 13, 2020
This is an excellent trend for boosting engagement. Posting entertaining content will encourage your followers to look forward to your posts and get them excited to solve the riddle.
By integrating viral trends into your social media strategy, you will build a stronger connection with your consumers, showcase your brand personality, and keep your content relevant with the times. Enhance your social media presence now with these savvy trends!
Are you ready to step up your social media content? Get in touch today!
