The Elements of Planning a Media Event

The Elements of Planning a Media Event

Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that the event is complete, and deemed a success by both the client and the media, I am able to reflect and...

Not Sure What to Do with Your New Product?!

As we all know, the world of business has quickly moved away from the concept of traditional public relations. Gone are the days where you would simply send a press release partnered with an open bar event. lotus823, at the forefront of such change, created its...

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