by lotus823 | Apr 5, 2019 | Best Practices, Public Relations
T- 3…2…1. Liftoff! And you’ve launched! While not a rocket ship or NASA-grade cargo space-craft, it’s beneficial to mirror that level of precision and detail when planning any type of client launch. Whether working with a smaller crowdfunded product launch or a legacy...
by lotus823 | Aug 18, 2014 | Public Relations
Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that the event is complete, and deemed a success by both the client and the media, I am able to reflect and...
by lotus823 | Feb 22, 2013 | Marketing
As we all know, the world of business has quickly moved away from the concept of traditional public relations. Gone are the days where you would simply send a press release partnered with an open bar event. lotus823, at the forefront of such change, created its...
