Audio-Technica Influencer Marketing

Audio-Technica Influencer Marketing

The Objective Audio-Technica, a globally recognized leader in the audio gear space with more than 55 years of design and industry-leading experience, creates problem-solving audio equipment covering a considerable range of applications. In 2019, A-T approached...
Zavor Integrated Marketing

Zavor Integrated Marketing

The Challenge In April 2019, Zavor sought lotus823’s support with managing the brand’s marketing activities, including public relations, organic social media development, social media advertising, and influencer activities to grow the brand’s presence and create an...
The Fulham Group Influencer Marketing

The Fulham Group Influencer Marketing

The Fulham Group Strategy In 2018, The Fulham Group began a partnership with lotus823, tasking the agency with managing the brand’s marketing activities, including social media, public relations, and influencer activities, to optimize performance of content and engage...
ECOVACS Influencer Marketing

ECOVACS Influencer Marketing

The Challenge lotus823 was tasked with supporting ECOVACS’ key retail partnerships with brands such as Target. At this time, ECOVACS was slated to launch its DEEBOT N79W in-store at Target and was seeking high visibility around the promotion as well. To aid in meeting...
oliso

oliso

Building a Community After extensive research focusing on the crafting community, lotus823 created a comprehensive Influencer Marketing strategy that addressed ideal influencer demographics, vetting criteria, pitch strategy, and a timeline for implementation. lotus823...
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