Kikuichi Digital Marketing Strategy

Kikuichi Digital Marketing Strategy

The Challenge Kikuichi Cutlery is one of the oldest knife companies in the world. For over 750 years, the brand has produced handmade, luxurious Japanese and western-style blades for consumers from professional chefs to experienced home cooks. In an effort to expand...
Mackie Integrated Marketing

Mackie Integrated Marketing

The Challenge Mackie, a live sound and recording gear brand, has created products that make music across a wide-range of applications since their founding in Woodville, WA in 1988. In July 2020, lotus823 was tasked with aiding Mackie in its public relations,...
Roborock Integrated Marketing

Roborock Integrated Marketing

The Challenge Roborock, a globally recognized designer and manufacturer of home cleaning smart appliances, creates truly useful and durable products that help people enjoy the convenience and ease of technology in life. To support Roborock’s launch of its first...
Galanz Integrated Marketing

Galanz Integrated Marketing

The Challenge In February 2019, Galanz began a partnership with lotus823, to aid in the appliance manufacturer’s public relations and influencer marketing efforts, with the brand later adding social media management in April 2019. lotus823’s key goals included:  Build...
Audio-Technica Influencer Marketing

Audio-Technica Influencer Marketing

The Objective Audio-Technica, a globally recognized leader in the audio gear space with more than 55 years of design and industry-leading experience, creates problem-solving audio equipment covering a considerable range of applications. In 2019, A-T approached...
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