Audio-Technica Influencer Marketing

Audio-Technica Influencer Marketing

The Objective Audio-Technica, a globally recognized leader in the audio gear space with more than 55 years of design and industry-leading experience, creates problem-solving audio equipment covering a considerable range of applications. In 2019, A-T approached...
DUX Public Relations

DUX Public Relations

The Challenge In December 2019, DUX began a partnership with lotus823, tasking the agency with helping to launch a new product, The DUX Element, to a completely new target market for the brand during the 2020 Consumer Electronics Show (CES). The specific goals for...
Watergen Public Relations

Watergen Public Relations

The Challenge In November 2019, Watergen began a partnership with lotus823, tasking the agency with managing the brand’s marketing activities related to public relations, CES 2020, and social media consultation to grow Watergen’s presence internationally. To aid in...
Twinkly Public Relations

Twinkly Public Relations

The Challenge In 2019, Twinkly began a partnership with lotus823, tasking the agency with managing the brand’s public relations activities in preparation for the 2020 Consumer Electronics Show (CES) and the 2019 holiday season. The specific goals for this campaign...
ECOVACS Influencer Marketing

ECOVACS Influencer Marketing

The Challenge lotus823 was tasked with supporting ECOVACS’ key retail partnerships with brands such as Target. At this time, ECOVACS was slated to launch its DEEBOT N79W in-store at Target and was seeking high visibility around the promotion as well. To aid in meeting...
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