The first month of summer brought along some blockbuster deals and interesting new releases in the realm of digital marketing, social media, and business in general. In case you’ve missed some of these headlines, here’s a recap of some highlights that made news this past month:
Social Media
Pinterest adds a much-needed Lens update for image searching → Learn more about Pinterest’s aspirations to do for image searching what Google did for text searching.
Facebook ups the ante in terms of local search results → Click here to see how Facebook is working to narrow the gap between it and Google.
Facebook plans to let users target ads to specific households →In preparation for the winter holiday season, Facebook announced ad targeting metrics that can identify consumers down to a specific household.
Facebook started rolling out tools to control where ads appear → Facebook releases a set of new tools that will allow brands to control where their ads appear for their target audience.
Twitter introduces DM button for brands to communicate directly with users → To catch up with the likes of Facebook Messenger, Twitter rolled out a new update this month that allows users to engage directly with brands on the social platform.
Snapchat launches Snap Map location feature → June also saw the release of the Snap Map, a new location-sharing feature for Snapchat users. This could allow brands to engage more directly with their social following during live events.
Snapchat allows users to design custom geo-filters → This latest update from Snapchat allows users to design custom picture filters based upon a specific location, allowing brands to further connect with and incorporate their consumers in live events.
Digital Marketing
Google releases a new mobile feature for local listings → You no longer have to navigate away from a company’s mobile Google listing to view more brand information, such as reviews and ratings. Find out why it’s more important than ever to have mobile-friendly listings by checking out this latest update.
Yext partners up to offer seamless data integrations → See how Yext is evolving from a platform featuring mere business listings into an all-inclusive data platform.
Google Posts is now live for all Google My Business owners → Google recently announced the introduction of Google Posts for all Google My Business page owners. Now, those owners utilizing Google Posts can share content with their target audience directly on their Google listing, cutting out redirection to social media platforms like Facebook and Twitter.
Other Notable News
Google handed massive fine from EU for allegedly “favoring its own content” in search listings → Check out what this latest ruling means for the search engine giant.
Verizon acquires Yahoo, causing layoffs at the Huffington Post → One of several notable acquisitions to kick off the summer, Verizon finalizes its takeover of Yahoo, causing the CEO, Marissa Mayer, to step down.
Facebook announces it will live stream UEFA Champions League matches → After news earlier this year of Amazon streaming live NFL Thursday Night Football games, network broadcasting has suffered another blow as Facebook has announced it will live stream UEFA Champions League matches via Fox Sports Live.
Amazon acquires Whole Foods for 13.7 Billion → News of this landmark deal reverberated throughout the nation earlier this month. What does this mean for the future of this tycoon in the natural and organic grocery industry?
What was your favorite story for this past month? Let us know in the comments below or on Twitter @lotus823!