by Katie Rohmeyer | Nov 5, 2024 | Best Practices, Branding, Holiday, Influencer Marketing, Marketing, Public Relations, Social Media Marketing, Trade Shows
When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating buzz, drawing in crowds, and elevating your brand—making it look effortless in the process. Want to...
by Cassie Bouvier | Jul 30, 2024 | Business Development, Entrepreneur, Marketing, Podcast, Public Relations
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he chats with Yohan Jacob, founder of Retailbound. They dive into the retail industry’s complexities, discuss Retailbound’s unique approach to brand success, and explore the importance of...
by Ellen Cockrell | Jul 12, 2024 | Branding, Content Marketing, Graphic Design, Integrated Marketing, Marketing, Public Relations
Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team. If I asked you to pick these brands’ logos out of a sea of others, I bet you’d be able to do so...
by Cassie Bouvier | Jun 18, 2024 | Best Practices, Digital Marketing, Marketing, Public Relations, Social Media, Uncategorized
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into Mark’s media junky past, current in-class Gen Z think tank’s, and of course...
by Cassie Bouvier | Jun 13, 2024 | Best Practices, Branding, Digital Marketing, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social Media Marketing
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear...
