Chase After The Dream, Don’t Chase After The Money

Chase After The Dream, Don’t Chase After The Money

In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into Mark’s media junky past, current in-class Gen Z think tank’s, and of course...
Every Day Above Ground Is a Great Day, Remember That

Every Day Above Ground Is a Great Day, Remember That

In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life...
Social Media 101 for Global Brands

Social Media 101 for Global Brands

There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture clearly match the message I am trying to send?” There is a method, though, to all of the social media...
Paid & Organic Influencers: Pros, Cons, & Everything in Between

Paid & Organic Influencers: Pros, Cons, & Everything in Between

Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the...
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