by Cassie Bouvier | Jun 13, 2024 | Best Practices, Branding, Digital Marketing, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social Media Marketing
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear...
by Andrea Berrios | May 28, 2024 | Best Practices, Branding, Digital Marketing, Instagram, Social Media, Social Media Marketing
With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with driving authentic conversations, increasing conversions and customer retention...
by lotus823 | Mar 23, 2021 | Blogs, Facebook, Instagram, Marketing, Social Media, TikTok, Twitter
From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social media marketing spin on March Madness, Instagram increased the number of people...
by lotus823 | Feb 24, 2021 | Blogs, Digital Marketing, LinkedIn, Pinterest, Social Media Marketing, TikTok, Uncategorized
February was an interesting month in marketing, with Super Bowl campaigns looking different than previous years and social media updates that took us by surprise. LinkedIn began developing their Freelance Marketplace, TikTok implemented new methods to help stop the...
by lotus823 | Jan 27, 2021 | Blogs
The start of 2021 saw many newly launched features across various social media platforms. YouTube tested out a shopping feature, Facebook redesigned its “Pages” layout, TikTok announced a new “creator portal”, and Instagram launched a “professional dashboard” for...
