November Digital Marketing Roundup

November Digital Marketing Roundup

“It’s the most wonderful time of the year…” Hello, December! The last month of the year is upon us and it is sure to be a busy one. Before we get caught up in the final stages of CES planning and holiday pitching, the team is sharing their holiday marketing insights....
Merry Pitch-mas: Mistakes to Avoid While Holiday Gift Guide Pitching

Merry Pitch-mas: Mistakes to Avoid While Holiday Gift Guide Pitching

The holidays are a wonderful time of year – filled with family, presents, caroling… and brands scraping to get their products included in the many holiday gift guides. There is no magic formula that will get your product featured in a gift guide, however there are a...
Move Over July, It’s Christmas In August

Move Over July, It’s Christmas In August

It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve ever worked at a public relations agency then you understand the stresses holiday gift guides...
Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True

Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True

We are now in the home stretch of the holiday season and many people are already scouring leaked Black Friday ads and making their shopping plans. For me, it’s always a dilemma about what I should give to my family and friends. Of course the holidays are not all about...
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