2020 Holiday Season Market Trends: What Brands Need to Know

2020 Holiday Season Market Trends: What Brands Need to Know

While the holidays are typically the most wonderful (and busiest) time of the year, this season raises many questions for retailers and brands. Will consumers return to in-store shopping for all of their gifting needs, or will ecommerce demands skyrocket? Most...
Black Friday/Cyber Monday Marketing Checklist

Black Friday/Cyber Monday Marketing Checklist

The key to making the biggest retail events of the year successful for your brand is to begin the planning process early. Despite the unique circumstances that will affect the nature of Black Friday and Cyber Monday (BFCM), there is still a major opportunity to end...
The History of Amazon Prime Day

The History of Amazon Prime Day

Amazon Prime Day has coined itself as a major and historic retail holiday. Exclusively for Prime members, this global ecommerce shopping event is highly-anticipated every year. Learn more about the history and future of Amazon Prime Day below! Prime Day’s Early Years:...
Everything You Need to Know About Amazon Live and Posts

Everything You Need to Know About Amazon Live and Posts

As the largest online retailer in the United States, Amazon is constantly looking for ways to improve their user experience and entice more consumers to become Prime members. While Amazon’s main focus serves to provide consumers with a convenient shopping experience,...
How Ecommerce and Social Media are Working Together

How Ecommerce and Social Media are Working Together

With the introduction of #AmazonCart, the line between social media and ecommerce has been blurred even further, paving the way for unlimited reach and sales tools, but is it sustainable?  Social media and ecommerce retailers have long enjoyed a mutually beneficial...
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