by lotus823 | Jun 2, 2014 | Content Marketing, Digital Marketing, Marketing, Social Media
The world of PR and digital marketing is always changing. That is why we like to share our insights and best practices with you. If you missed anything during the month of May, we have it all right here for you. So don’t be shy, dig in and share your favorites with...
by lotus823 | Jun 2, 2014 | Content Marketing, Startups
To close out our startup analysis, we sat down with lotus823’s managing partners, David and Allison Hernandez, to discuss where the company is going. Sometimes, that’s impossible to tell, particularly in the startup space. As we realized in our earlier questions, the...
by lotus823 | May 28, 2014 | Blogs, Content Marketing, Digital Marketing, Technology
Working in an industry that never slows down has its ups and downs. One of those ups is discovering niche industry blogs dedicated to marketing different types of products and services. Today’s marketing landscape is constantly evolving and changing, making it...
by lotus823 | May 22, 2014 | Content Marketing, Social Media
There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not at your audience is the name of the game. To truly know...
by lotus823 | May 19, 2014 | Digital Marketing, Startups
A startup is more than a company. In our first interview with David Hernandez, managing partner at lotus823, we established that a vision is key to a startup and that people are the physical manifestation of that vision. To dig into that idea further, in this...
