by Hannah Clyne | Apr 28, 2021 | Amazon Marketing, Blogs
It’s no secret that Amazon is the leading platform for online shopping with over 300 million active users worldwide. Shoppers turn to the platform for their shopping needs because it’s quick and convenient and in the last year alone, Amazon saw a significant...
by Casey Gotta | Mar 2, 2021 | Case Study Spotlight
With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to learn how lotus823 utilized a combination of Amazon marketing and...
by Elaina Whelan | Oct 29, 2020 | Integrated Marketing Monthly Roundup
Throughout October, Twitter updated its tweet creation process in Ads Manager, Amazon rolled out customized Sponsored Display ads, and Google expanded several visual search-based features. Learn more about the latest updates in the industry roundup below! Social Media...
by Elaina Whelan | Sep 10, 2020 | Amazon Marketing
Amazon Prime Day has coined itself as a major and historic retail holiday. Exclusively for Prime members, this global ecommerce shopping event is highly-anticipated every year. Learn more about the history and future of Amazon Prime Day below! Prime Day’s Early Years:...
by lotus823 | Jun 17, 2020 | Affiliate Marketing, Amazon Marketing
When you are looking to buy a particular product on Amazon, what research do you conduct before clicking “Add to Cart?” Perhaps you ask a friend, browse online, or head to a trusted website/influencer for recommendations. When reading articles or engaging with...
