Sold By Amazon (SBA) Explained: Putting Trust in Amazon

Sold By Amazon (SBA) Explained: Putting Trust in Amazon

In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In the short-term, businesses who use this feature could see an increase in overall sales,...
A Deeper Dive: Types of Amazon Ads Explained

A Deeper Dive: Types of Amazon Ads Explained

How did we ever live without Amazon? It’s a crazy notion to consider how different our shopping habits were 10 years ago when compared to those of today. Now you can order items to arrive on your doorstep in 2-days delivery time through a simple phrase like, “Alexa,...
Amazon’s A+ Content Explained

Amazon’s A+ Content Explained

If you’ve ever considered selling your products on Amazon or currently sell on Amazon, you have likely heard of Amazon A+ Content or Enhanced Brand Content. While the services may sound familiar, do you know what they are, how they can help your business, how to...
Forget Santa, Amazon is Coming to Town

Forget Santa, Amazon is Coming to Town

With the holiday season in full swing, the chaotic crowds rushing around town to pick up that perfect gift can often throw some shoppers into a panic. However, now more than ever, consumers are choosing to avoid the stores, opting to make purchases without leaving...
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