…or “Well that was a total #fail…” Coming from a social media marketing perspective – I totally get it. However, just because it’s national sock or donut day, it doesn’t……
Read On from Social Media + Pop Culture – A Total #Win or #Fail?
…to share that our team has been recognized for its outstanding PR and digital marketing services by some of the industry’s top award associations. lotus823 was granted the Public Relations……
Read On from lotus823 Awarded a PRSA Bronze Anvil and other Honorable Mentions
In April of this year, lotus823 was lucky enough to have Nancy Kohlreiter join our PR and digital marketing team. It has been our honor to have Nancy join our……
Read On from From Luggage to Wine to Headphones: How Nancy Kohlreiter Ended Up at lotus823
…a 50% increase in membership engagement, the platform has over 590 million members and is the #1 channel for B2B marketing. The statistics don’t lie – LinkedIn has truly manifested……
Read On from Social Media Advertising Best Practices: LinkedIn
With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram,……
Read On from Social Media Advertising Best Practices: Pinterest
Integrated Marketing Agency Selected as One of the Top Agencies Based on Client Wins and Agency Values EATONTOWN, N.J. – August 17, 2020 – lotus823, an award-winning, integrated marketing communications……
Read On from lotus823 Named One of PRNEWS’ Agency Elite Top 100 for 2020
EATONTOWN, N.J. – September 22nd, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder & Managing Partner, Allison Hernandez has been honored as one……
…the world, and offer the chance to connect with high-profile press contacts, potential partners, and other businesses. Here are 5 reasons why you needs to invest in trade show marketing….…
Read On from 5 Reasons Why Trade Shows Can Be Valuable for Business
…For example, if your brand specializes in social media services, incorporating popular hashtags like #SocialMediaMarketing or #SocialMediaAdvertising, will help your post reach a larger audience, improving your overall reach. Stay……
…time span. In addition, a daily budget determines the best opportunities to serve your ad based on an average over the course of time. Embrace Retargeting Retargeting or Remarketing is……
Read On from Social Media Advertising Best Practices: Facebook
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
