Mous Strategy
To generate awareness of the Mous crowdfunding campaign for the brand’s new Limitless iPhone case range, and drive traffic to exceed its funding goal, lotus823 developed a media relations strategy, creating a strong value proposition that could be covered in the media and marketplace. lotus823 developed media materials, including tailored media pitches, press kit recommendations, and a press release announcing the launch, targeting press contacts in the technology, start-up, entrepreneurial, fashion, business, and mainstream media markets.
“In working with lotus823 on the Indiegogo launch for our Limitless cases, we found a partner that helped us immediately capture the attention of our intended audience and reach our goals on a monumental scale. They were able to secure unbelievable coverage from top outlets such as Forbes, CNET, Fast Company, Mashable, and more – leading to some of our most epic, highest purchase days in our crowdfunding campaign. Their expertise, dedication, and professionalism exceeded all expectations and drove our wildly successful campaign further.”
– James Day
Co-Founder, Mous
Results
As a result of these efforts, lotus823 met the following goals and objectives:
Media interest and coverage secured surrounding the Mous Limitless iPhone case range campaign on Indiegogo far surpassed expectations. Through dedicated public relations support, lotus823 assisted Mous in raising more than $2,000,000 – wildly exceeding the campaign goal of $15,000.
The Numbers
As a result of lotus823’s media relations strategy, the range was featured by a multitude of top outlets, including Fast Company, CNET, Forbes, Mashable, Network World, Tech Insider, and more. Most impressively, a product appearance on Mashable’s Snapchat channel resulted in the most-funded day in the campaign’s history.
Over the course of two months, overall impressions from stories surrounding the Mous Limitless iPhone case range reached upward of 479 million.