Mous Strategy

To generate awareness of the Mous crowdfunding campaign for the brand’s new Limitless iPhone case range, and drive traffic to exceed its funding goal, lotus823 developed a media relations strategy, creating a strong value proposition that could be covered in the media and marketplace. lotus823 developed media materials, including tailored media pitches, press kit recommendations, and a press release announcing the launch, targeting press contacts in the technology, start-up, entrepreneurial, fashion, business, and mainstream media markets.

“In working with lotus823 on the Indiegogo launch for our Limitless cases, we found a partner that helped us immediately capture the attention of our intended audience and reach our goals on a monumental scale. They were able to secure unbelievable coverage from top outlets such as Forbes, CNET, Fast Company, Mashable, and more – leading to some of our most epic, highest purchase days in our crowdfunding campaign. Their expertise, dedication, and professionalism exceeded all expectations and drove our wildly successful campaign further.”

– James Day
Co-Founder, Mous

Results

As a result of these efforts, lotus823 met the following goals and objectives:

Media interest and coverage secured surrounding the Mous Limitless iPhone case range campaign on Indiegogo far surpassed expectations. Through dedicated public relations support, lotus823 assisted Mous in raising more than $2,000,000 – wildly exceeding the campaign goal of $15,000.  

The Numbers

As a result of lotus823’s media relations strategy, the range was featured by a multitude of top outlets, including Fast Company, CNET, Forbes, Mashable, Network World, Tech Insider, and more. Most impressively, a product appearance on Mashable’s Snapchat channel resulted in the most-funded day in the campaign’s history.

Over the course of two months, overall impressions from stories surrounding the Mous Limitless iPhone case range reached upward of 479 million.

Media Impressions

Crowdfunded

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