Nuheara, an innovative audio wearables company based in Perth, Australia, and with offices in San Francisco and New York, emerged in the U.S. market at the 2017 Consumer Electronics Show (CES), with the introduction of the award-winning IQbuds™. These truly wireless earbuds utilize Super Intelligent Noise Cancellation (SINC™) technology, giving users the ability to selectively tune in or tune out the world around them. Already held in great esteem in the Australian market, Nuheara engaged lotus823 in May 2017 to grow the brand’s presence in the United States.
To meet Nuheara’s goals, lotus823 developed an aggressive public relations strategy incorporating unique methods to optimize Nuheara’s exposure through attendance at relevant industry events. In addition to relationship building and sending sample IQbuds™, a key component of Nuheara’s brand-building strategy lied in content development. lotus823 created numerous timely and creative pitches to keep the brand top-of-mind among editors through positioning Nuheara executives as the leading experts in the hearables market.
As a result of their efforts, lotus823 helped to significantly increase awareness for Nuheara in the U.S. market. lotus823 garnered interest for Nuheara from prominent tech influencers and outlets as well as other meaningful press contacts within the brand’s target markets, securing media coverage in top outlets including: Buzzfeed, HuffPost, NBC News, Digital Trends, Mashable, TechCrunch, TechRadar, Engadget, and many more. Overall impressions in 2017 reached upward of 259 million and counting, in addition to the stories from CES, which accounted for over 200 million impressions alone. lotus823 also drafted winning CES award submissions for Nuheara in the Dealerscope IMPACT! Awards and TWICE Picks awards programs.
In terms of year-over-year website traffic for Nuheara (January 1, 2016-December 31, 2016 vs. January 1, 2017 vs. December 31, 2017), Nuheara’s website achieved a nearly 65% increase in total website sessions. Of the 601,379 total website sessions in 2017, nearly 20,000 of them were from referral traffic, which can be attributed to the multitude of media coverage, including links to the Nuheara website, that lotus823 achieved.