As a result of their efforts, lotus823 helped to significantly increase awareness for Nuheara in the U.S. market. lotus823 garnered interest for Nuheara from prominent tech influencers and outlets as well as other meaningful press contacts within the brand’s target markets, securing media coverage in top outlets including: Buzzfeed, HuffPost, NBC News, Digital Trends, Mashable, TechCrunch, TechRadar, Engadget, and many more. Overall impressions in 2017 reached upward of 259 million and counting, in addition to the stories from CES, which accounted for over 200 million impressions alone. lotus823 also drafted winning CES award submissions for Nuheara in the Dealerscope IMPACT! Awards and TWICE Picks awards programs.
In terms of year-over-year website traffic for Nuheara (January 1, 2016-December 31, 2016 vs. January 1, 2017 vs. December 31, 2017), Nuheara’s website achieved a nearly 65% increase in total website sessions. Of the 601,379 total website sessions in 2017, nearly 20,000 of them were from referral traffic, which can be attributed to the multitude of media coverage, including links to the Nuheara website, that lotus823 achieved.