Peerless-AV Strategy

Peerless-AV is a leading designer, manufacturer and distributor of over 3,600 audiovisual solutions. From its award-winning mounts and wireless audio systems to indoor/outdoor kiosks and the industry’s first fully sealed outdoor displays, Peerless-AV has aimed to fulfill both integrators’ needs for ease of installation and service, and end-users’ visions in residential and commercial applications for over 75 years.

Though known in the niche AV space, Peerless-AV wanted to amplify its presence and increase brand awareness in a variety of vertical settings that the company supports, including hospitality, education, entertainment, healthcare, and more. Peerless-AV came to lotus823 in the fall of 2013 with the task of increasing the company’s position as a thought leader in these spaces.

To meet this goal, lotus823 developed a multi-tier strategy focusing on the knowledge and experience of experts at Peerless-AV. The team employed public relations tactics, including trade show management, media relations, webinar management, thought leadership bylines, case study and white paper development, and executive media interviews.

Through lotus823’s efforts, Peerless-AV continually attains the attention of top tier trade media, both from new outlets entering the space as well as from media that lotus823 has forged strong relationships with through its work with Peerless-AV.

Selecting lotus823 as Peerless-AV’s PR and digital marketing agency was one of the best decisions our company has ever made. From the get-go, we saw an immediate and drastic improvement in PR and media coverage. Beyond the PR value they bring, the lotus823 team has proven they understand our business and value proposition. They are true content craftsmen, positioning our brand and executives as thought leaders and trust agents through blog posts, case studies, bylines, and more. The team is consistently professional and reliable, continuously going above and beyond and exceeding expectations. In short, lotus823 feels like a natural extension of our internal team and is a pleasure to work with.

– John Potts
President, Peerless-AV

Results

From the get-go, media interest and coverage secured surrounding Peerless-AV’s brand, thought leadership, and solutions surpassed expectations. The brand has worked with lotus823 for over four years, during which lotus823 has secured interest and coverage with key trade media in many verticals – from Sound & Vision to Hospitality Upgrade, Mass Transit Magazine, QSR Magazine, and beyond.

These efforts have resulted in a total of over 14.85 billion impressions and nearly 7,000 stories. In 2017 alone, lotus823’s development of award submissions resulted into over 20 wins for Peerless-AV. Throughout the partnership, lotus823 has received multiple accolades for its work with the brand, including the Gold AVA Digital Award, PRSA NJ’s Pyramid Award, a PR News Agency Elite Awards Honorable Mention, a Gold JASPER, and PR Daily’s Media Relations Award.

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Total Media Impressions

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