In Q4 2015, Audeze, an award-winning high-end audio manufacturer, engaged lotus823 to launch its newest product at CES 2016 – the SINE, the lightest and most affordable Audeze headphone to date. With this launch, Audeze aimed to peak the interest of and make a grand introduction into the consumer market. Hitting the ground running, lotus823 developed a media relations strategy to increase brand awareness of Audeze and the new SINE headphones, and drive media coverage around the product launch.
To continue the success of this debut, lotus823 developed a long-term media relations strategy, focused on relationship building, thought leadership tactics, continuous brand news, and bespoke and public media events to continuously increase brand awareness and visibility for Audeze and its products.
Throughout the course of lotus823’s partnership with the high-end audio brand, lotus823 managed the public relations activities for many crucial product announcements, launch parties, media events, and tradeshows.
“Having worked with a variety of PR firms in the past, we had high expectations when we engaged lotus823 for our SINE launch and CES presence. On a high level, their creative integrated strategies far surpassed these expectations. Even more, the team has been a sincere pleasure to work with. Their media relationships and ability to engage and secure our top target media has truly impressed us, removing any concerns we had about selecting a top-notch agency. The team is proactive and knowledgeable – we would recommend them to others looking for a communications agency.”
– Sankar Thiagasamudram
As a result of these efforts, lotus823 secured hundreds of media opportunities, garnering coverage in numerous top tier outlets, such as The New York Times, Digital Trends, The Verge, The Rolling Stone, Esquire, Popular Mechanics, CNET, Engadget, PCMag, Men’s Journal, Yahoo! Tech, and many more.
Throughout the partnership, the Audeze brand and products were featured in nearly 1,700 media stories and garnered over 17.99 billion impressions.