Overview
Founded in 2011, Sharkk offers audio solutions designed to make premium sound quality available to the masses. While already experienced in developing high quality, affordable speakers and headphones, Sharkk wanted to make a splash with the launch of its newest headphonts – the Bravo Hybrid Electrostatic Headphones. Offering superior audio quality at a low price point, Sharkk’s Bravo headphones brought something new to the audio industry not previously seen.
Sharkk Strategy
With a planned launch on Indiegogo fast approaching, Sharkk sought support from lotus823 to aid in increasing awareness of the brand and its crowdfunding launch of the Bravo headphones. Driving traffic to the Indiegogo page was a key element in the success of this campaign.
To meet Sharkk’s goals, lotus823 developed a targeted public relations strategy centered around promoting the experience of using the Bravo headphones. lotus823 crafted key marketing materials including personalized pitches, a press release, a media kit, technology backgrounder, and more to garner media interest. lotus823 also offered consulting support for Sharkk surrounding its crowdfunding page content, video, and product packaging.
Focusing on audio, technology, men’s interest, and crowdfunding outlets across print, online, and broadcast, lotus823 conducted outreach prior to, during, and after the crowdfunding launch. In addition, the team offered product review samples to select outlets with the goal of increasing visibility of the Indiegogo launch.
Results
As a result of lotus823’s efforts, Sharkk received interest from top tier publications, including Digital Trends, The Wirecutter, PC Magazine, Forbes, Techaeris, The Next Web, and more. Coverage was also strong, garnering over 200 million impressions from stories in outlets such as The Verge, Tech Insider, Business Insider, Gadgets 360, The Gadgeteer, Tech Hive, GeekDad, New Atlas, Gadget Review, Sound & Vision, Highsnobiety, and more. In addition, lotus823 aided Sharkk in surpassing its crowdfunding goal within five days, eventually raising $200,000, which was more than 400% of its original goal.