…or measuring video viewability and audience reach. Additionally, Google is expanding measurement services to enable cross-media solutions for YouTube. This will help track the performance of YouTube campaigns relative to……
Read On from October Highlights: Digital Marketing & Industry News
…careers, falling in love, starting a family, and settling down, this age group experiences the most transitions before settling down in their late 30s and early 40s. However, no matter……
Read On from 2023 Housewares Industry Trends: How Consumers Are Embracing Life’s Moments
…profile reach it’s intended goals and audiences. TikTok Will Now Explain the Magic Behind Your FYP TikTok is releasing a new feature that will tell users why a video……
Read On from December Highlights: Digital Marketing & Industry News
…dollar spent. By partnering with influencers, brands can build instant trust and credibility with highly targeted audiences. Trade Shows and Events. Our team has seasoned trade show professionals with decades……
Read On from Celebrating 13 Years of Business: 13 Ways We Help Brands
…down into a few types of services that probably, so it’s been eight years, probably for the first four years, that was fine. And then really, at that halfway mark,……
Read On from The Rest of My Life Gonna Start Today; Good Morning
…that isn’t sounding quite right. Maybe a sentence needs a tonal refresh to sound more playful, conversational, etc. Especially in a world of hybrid and WFH workplaces, AI is now……
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting……
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It’s all too easy to get so caught up in the hustle and bustle, and the chase for wins, that you forget to take a moment to slow down and……
Read On from Find Your Work-Life Balance for Continued Success (and Sanity!)
Redesigning a website is an opportunity for a brand to upgrade the aesthetic and functionally of its home on the web. A redesign gives SEO’s a chance to ‘look under……
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing……
Read On from 3 Jersey Shore Businesses Who Nailed Their Branding
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
