How to Utilize AI in Public Relations
…that isn’t sounding quite right. Maybe a sentence needs a tonal refresh to sound more playful, conversational, etc. Especially in a world of hybrid and WFH workplaces, AI is now……
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The Benefits of Editorial Calendars for 2019 Planning
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting……
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Redesigning your Website: Like A Boss
Redesigning a website is an opportunity for a brand to upgrade the aesthetic and functionally of its home on the web. A redesign gives SEO’s a chance to ‘look under……
3 Jersey Shore Businesses Who Nailed Their Branding
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing……
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What is Newsjacking? The Good, the Bad and the Ugly
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But……
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5 Tips for Integrating Social Media Into Your Marketing Campaign
As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social……
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Why It’s Important to Have a User - Friendly Website
Creating a user-friendly website is not an easy task. In certain cases, your site might be your user’s first experience with your brand. It’s crucial to create an impressive impression……
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Why You Should Hire an Agency for Service Consultation
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit,……
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4 Tips on Getting to Know Your Customers Better
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is……
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Post-Crisis Recovery: Steps for Moving Forward
Experiencing a crisis can be an overwhelming experience. However, ensuring this opportunity is used as a learning opportunity to prepare for future crises can be extremely helpful. Now that you……
