The Core Four: Top Social Media Platforms for Influencer Marketing

The Core Four: Top Social Media Platforms for Influencer Marketing

As a component of most brand strategies, any modern-day marketing mogul understands the value of influencer marketing. In fact, 2019 reports indicate that 92% of people believe influencer marketing to be an effective form of marketing and 86% of marketers have...
Nurturing Authenticity on Social Media

Nurturing Authenticity on Social Media

When meeting with a prospect recently, we were discussing the struggle to garner authentic conversations around brands on social media. Consumers are constantly looking to others for recommendations, reviews, and testimonials, and in an era when writing fake Amazon...
The Gatekeeper of Current Events: Social Media

The Gatekeeper of Current Events: Social Media

There’s no denying the fact that the majority of people today are swapping out their newspapers for apps on tablets and smartphones. Gone are the days of families gathering around the television for the “evening news,” as social media has become the main source for...
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