by lotus823 | Feb 13, 2017 | Advertising
Ah…Valentine’s Day! Some love it, some hate it, but we think the silver lining can be found in the half-priced chocolates we stockpile once it’s over. Check out some of our beloved Valentine’s Day marketing campaigns from recent years. Uber: #RomanceOnDemand In...
by lotus823 | Jun 30, 2016 | Experiential Marketing, Integrated Marketing
We’ve heard it again and again – storytelling is key for your brand’s marketing strategy. However, with all the forms of media at our fingertips, it can be difficult to cut through the noise. From the days of the brilliant ad men in the 1960s to today’s revolutionary...
by lotus823 | Aug 21, 2015 | Marketing
As we move into the last week of August, we begin to ask ourselves; where did summer go? It’s hard to believe, but the school season is officially upon us. Back-to-school season is the second largest retail season, right behind the holidays. With that being said, this...
by lotus823 | Jun 12, 2015 | Branding, Marketing
With summer on the horizon, thoughts of sunshine and warm weather are on the rise. This is the perfect opportunity for brands to create marketing campaigns that align with popular summer activities and trends. It’s interesting to see which campaigns take off and which...
by lotus823 | Feb 13, 2015 | Marketing, Social Media
This year, brands really pulled out all the stops to convince you that they know how to help you tell that special someone “I Love You.” From traditional sentimental masters like Hallmark to the usually less romantic brands such as McDonald’s, you’ll see an array of...
