by lotus823 | Jul 13, 2023 | Best Practices, Digital Marketing, Influencer Marketing, Social Media, Social Media Marketing
As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers will collectively spend over $4.5 billion on influencers in 2023. Check out...
by lotus823 | Jun 27, 2023 | Amazon Marketing, Amazon Prime Day, Digital Marketing, Integrated Marketing Monthly Roundup, Social Media, Social Media Marketing
With June nearly behind us, we’re bringing you up to speed on the most significant developments that have been shaping the landscape over the past month. From the latest feature updates on popular platforms to emerging trends and strategies that are reshaping the way...
by lotus823 | Jun 1, 2023 | Digital Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media, Social Media Marketing
Another month comes to an end, which means it is time for another industry wrap-up! May has brought us changes in temperature and major updates to our favorite social media platforms. From GIFs in Instagram comments to AI-generated ads, here is everything you need to...
by lotus823 | May 18, 2023 | Advertising, Consumer Behavior, Digital Marketing, Pinterest, Social Media, Social Media Marketing
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds valuable advertising real estate. There is a unique opportunity with Pinterest...
by lotus823 | May 2, 2023 | Advertising, Best Practices, Digital Marketing, Facebook, Facebook Advertising, Social Media
Is your business looking to expand its marketing and advertising efforts? Social media has grown into a powerful tool that advertisers can use to target and reach new customers. Facebook, one of the largest social media platforms, offers advertisers a variety of...
by lotus823 | Apr 25, 2023 | Consumer Behavior, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Social Media, Social Media Marketing
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot of movement this past month from our everyday social media and search engine...
