by lotus823 | Jul 20, 2023 | Consumer Behavior, Digital Marketing, Marketing
According to the American Pet Products Association, 66% of households own a pet in the U.S., that’s 86.9 million homes! Pet owners know, your furry friend is considered family and they deserve only the best products, food, and more! That’s why it isn’t surprising...
by lotus823 | Jun 15, 2023 | Best Practices, Consumer Behavior, Marketing
The International Housewares Association’s (IHA) latest 2023 Market Watch Report highlights the consumer trends that drive home and housewares success. According to the report, 54% of consumers are eating at home more often and 35% of consumers plan to entertain at...
by lotus823 | Jun 8, 2023 | Amazon Marketing, Amazon Prime Day, Best Practices, Digital Marketing, Marketing
Amazon’s Prime Day 48-hour sales event is the company’s largest sale of the year. During last year’s event, Amazon Prime members purchased more than 300 million items worldwide while saving over $1.7 billion. With no official date announced yet, Amazon...
by lotus823 | Jun 1, 2023 | Digital Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media, Social Media Marketing
Another month comes to an end, which means it is time for another industry wrap-up! May has brought us changes in temperature and major updates to our favorite social media platforms. From GIFs in Instagram comments to AI-generated ads, here is everything you need to...
by lotus823 | Apr 18, 2023 | Best Practices, Digital Marketing, E-mail Marketing, Graphic Design, Marketing
Email marketing is a great way to form and maintain connections, while also being an opportunity for your company to showcase clear branding. Design is another form of communication that can reinforce your brand’s message. Making intentional choices when creating...
by lotus823 | Feb 16, 2023 | Best Practices, Experiential Marketing, Marketing, Trade Shows
Companies and organizations look to events as a marketing tactic for a variety of different reasons. Some are campaign-driven, while others have a holiday focus. Some are related to a new marketing initiative or big company announcement, while others specifically...
