by Samantha Lins | Mar 15, 2019 | Amazon Marketing
If you’ve ever considered selling your products on Amazon or currently sell on Amazon, you have likely heard of Amazon A+ Content or Enhanced Brand Content. While the services may sound familiar, do you know what they are, how they can help your business, how to...
by Samantha Lins | Jan 18, 2019 | CES, Technology, Trade Shows
The lotus823 team just returned from a whirlwind week at CES (the Consumer Electronics Show) 2019, and once again, the biggest tech show in the world did not disappoint! With thousands of established companies, startups, and entrepreneurs flooding Las Vegas to flaunt...
by Samantha Lins | Aug 16, 2018 | Influencer Marketing, Social Media
In our latest influencer blog post, Paid & Organic Influencers: Pros, Cons, & Everything in Between, we defined the differences between each type of influencer and what a marketing campaign can achieve by working with them. While there are millions of...
by Samantha Lins | Jul 26, 2018 | Amazon Marketing, Digital Marketing
Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I was greeted with a round of blank stares from my colleagues. At that moment, a realization came over me...
by Samantha Lins | May 22, 2018 | Digital Marketing, E-mail Marketing, Marketing
How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best...
