by Casey Gotta | Apr 1, 2021 | Advertising, Blogs, Digital Marketing, Marketing, Public Relations
For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media, marketing, advertising, and public relations. Many well-known brands now spend...
by Casey Gotta | Mar 23, 2021 | Blogs, Facebook, Instagram, Marketing, Social Media, TikTok, Twitter
From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social media marketing spin on March Madness, Instagram increased the number of people...
by Casey Gotta | Mar 17, 2021 | Blogs
This month marks the first anniversary of the COVID-19 pandemic forcing the U.S. into shutdown and, in turn, the abrupt closure of offices and workplaces. At first, many believed the shutdowns would last from weeks to months, however, the pandemic ushered a new era of...
by Casey Gotta | Mar 10, 2021 | Blogs, Digital Marketing
The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing...
by Casey Gotta | Mar 2, 2021 | Case Study Spotlight
With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to learn how lotus823 utilized a combination of Amazon marketing and...
